love this little wavy detail
Love how these fit into each other this way!
I took inspiration from two samples that the client gave me, a gold circle-line logo and wave wallpaper to create a a custom brand icon that is classic, simple and professional with a nod to the greatest source of minerals and her love of the ocean!
Blue Jean Blue
These are examples of colors that you can use as secondary and supporting colors, but color is really an open-ended element for this brand. I used some of these to show variation in the gradients and how secondary colors can be used.
I put "KIDS" in an extra bold Poppins here, and gave it a gradient that matched the bottom identifier bar.
Added a "rolling" gradient to give it a unique look - color coming from different angles
I played with the idea of keeping the brand icon "jean blue" for all products, but finding colors that compliment it well for the gradients in the identifier bars. You could also change the icon color, of course!
These simple icons are intended for use around your website, social platforms and marketing as visual ways to support the benefits of the products. They do not work well on the labels themselves (I've tried haha) but just give a little visual depth elsewhere