My Secret Sauce

Function First

While it’s not as fun to talk about, the functionality of design is quite possibly the most important part! Each project is first focused on user experience, clear messaging, user interaction, and optimization. Because, results are kinda important 😉

Feeling Creative

Let the creative juices flow! My design style is emotion-based, timeless, and tends to live on the minimalistic side. I want customers to *feel* your brand at first sight, and to be gently guided to focus on the most important parts through bold simplicity. 

A Little Extra Magic

I take each project to heart, and it’s my intention that everything I deliver has been made to create a win-win-win, for you, your customers, and your business. I lean into intuition, meditation, and that universal magic to help bring each project to life.

Client Love Notes


Highly Recommend!

Rochelle not only met our laundry list of requirements and asks in a timely manner, but she exceeded them in an amazing way. She is creative, experienced, and has vision which helped our ideas blossom into the beautiful and functional website we have today. 

Justin E., VIDA Modern Taqueria


Easy To Work With!

I’ve worked with many website developers and they often require every step to be directed by you, every word created and step-by-step approvals, which is very time consuming. Rochelle’s fresh and innovative approach puts into design the things she heard. It’s a very efficient process and she is very easy to work with, creative, and very effective at communication.

Sally M., ClarityPx


Incredible Job!

I was smiling EAR TO EAR once I started looking at the logos!! I just can’t believe what an incredible job you did executing this! Scratch that – I CAN believe it! I love every single one you made. I am so excited!!!! Wow!!

Morgan S., Triple Moon Bakehouse

Meet The Designer

Rochelle Serna

Hi, I’m Rochelle. I’m a wife, mother of two, and serial entrepreneur.

I’ve done everything from selling origami stars on Etsy to doula work to running wellness blogs, making and selling t-shirts, and founding Wild & Pure.

I love diving deep into a topic, dreaming without limits, and taking action to bring those dreams to reality. I also love supporting others to do the same. 

Through my ventures, I’ve always taken a do-it-yourself approach. I’ve built (and rebuilt) countless websites for myself and others. I’ve taken business courses, read up on marketing, and tested and tried it all. Now, I’m bringing together my love of supporting others, passion for entrepreneurship, and graphic and website design skills to help you follow your dreams and bring in the dough.